DG MKT08 Marketing Semester1 Review #1

The process of planning, pricing, promoting, selling, and distributing ideas, goods, or services to create exchanges that satisfy customers. 

• Marketing
• Market Segmentation 
• Mass Marketing
• Target Market

Tangible items that have monetary value and satisfy your needs and wants such as cars, toys, furniture, televisions, clothing, and candy.

• Goods
• Services
• Marketing Ideas
• Foundations

Intangible items that have monetary value and satisfy your needs and wants. 

• Services
• Goods 
• Ideas
• Foundations

A _____________ lists information about the target market such as age, income level, ethnic background, occupation, attitudes, lifestyle and geographic residence. 

• Customer Profile
• Target Market
• Mass Market
• Product

The group of people most likely to become customers and that is identified for a specific marketing program is the 

• Target Market
• Group
• Customer Profile
• Market Group

The ______________ includes 4 basic marketing strategies. 

• Marketing Mix
• Targeting Mix
• Product Mix
• Store Mix

____________ and _____________ are internal factors that affect a business operation.

• Strengths and Weaknesses
• Strengths and Opportunities
• Opportunities and Threats
• Weaknesses and Threats

A formal, written, document that directs a company's activities for a specific period of time is a

• Marketing Plan
• Target Market
• Executive Summary 
• Target Plan

An analysis of a company's strengths, weaknesses and the opportunities and threats that surround it. 

• SWOT Analysis
• Marketing Plan
• Executive Summary
• Economic Impact

Statistics that describe a population in terms of personal characteristics such as age, gender, income, marital status

• Demographics
• Psychographics
• Behavioralistics
• Geographics