Marketing: Name that Function

Match the correct marketing function to the scenario:

An article in a newspaper explains that a new business is about to open.

• Promotion

• Pricing

• Marketing-Information Management

• Channel Management

• Product/Service Management

Match the correct marketing function to the scenario:

A business analyzes what competitors are charging for products.

• Promotion

• Pricing

• Marketing-Information Management

• Channel Management

• Product/Service Management

Match the correct marketing function to the scenario:

A consumer answers survey questions after tasting a new food product

• Promotion

• Pricing

• Marketing-Information Management

• Channel Management

• Product/Service Management

Match the correct marketing function to the scenario:

A manufacturer determines which retailers will offer its products

• Promotion

• Pricing

• Marketing-Information Management

• Channel Management

• Product/Service Management

Match the correct marketing function to the scenario:

A quick-serve restaurant adds pancakes to its breakfast menu.

• Promotion

• Pricing

• Marketing-Information Management

• Channel Management

• Product/Service Management

Match the correct marketing function to the scenario:

A company creates its marketing budget for the next fiscal year.

• Promotion

• Pricing

• Market Planning

• Channel Management

• Selling

Match the correct marketing function to the scenario:

A department store marks up cookware by 20 percent over cost.

• Promotion

• Pricing

• Market Planning

• Channel Management

• Selling

Match the correct marketing function to the scenario:

A retailer offers customers the products they want.

• Promotion

• Pricing

• Market Planning

• Channel Management

• Selling

Match the correct marketing function to the scenario:

A business decides to use billboards rather than radio commercials.

• Promotion

• Pricing

• Market Planning

• Channel Management

• Selling

Match the correct marketing function to the scenario:

A company decides to distribute its products directly to the ultimate consumer.

• Promotion

• Pricing

• Market Planning

• Channel Management

• Selling