The External Environment - Glossary

Macro factors are factors directly affecting businesses that are outside their control, such as economic factors, government policy, changes in law and global issues.

• True

• False

(a)   is the ethical conduct of a business beyond legal obligation, and the consideration of social, economic and environmental impacts when making business decisions.

The collective positive and negative values, beliefs and opinions held by a large group of people is the definition of...

• Societal behaviour

• Online Sales

• Societal attitudes

• Union

(a)   is the way people act and respond in various situations

The exchange rate is the rate at which the money of one country can be exchanged for business supplies

• True

• False

Which is the correct definition for term patent?

• A name, symbol, logo, phrase or other aspect of marketing that designates an item as belonging to a particular company.

• An official right to exclusively own, make and

  sell a product, method or invention

• The ability to purchase a product or service via the internet.

(a)   exists to protect the original expression of ideas (not the ideas themselves), and is free and automatic in Australia

Select all of the things that can be protected by a trademark.

• A name

• A symbol or logo

• A phrase

• A product

Online sales are when a person purchases a product or service via the internet.

• True

• False

A consumer is a person or group who uses a product.

• True

• False