The External Environment - Glossary

Macro factors are factors directly affecting businesses that are outside their control, such as economic factors, government policy, changes in law and global issues.

• True

• False

_______________ is the ethical conduct of a business beyond legal obligation, and the consideration of social, economic and environmental impacts when making business decisions.

The collective positive and negative values, beliefs and opinions held by a large group of people is the definition of...

• Societal behaviour

• Online Sales

• Societal attitudes

• Union

__________________ is the way people act and respond in various situations

The exchange rate is the rate at which the money of one country can be exchanged for business supplies

• True

• False

Which is the correct definition for term patent?

• A name, symbol, logo, phrase or other aspect of marketing that designates an item as belonging to a particular company.

• An official right to exclusively own, make and

  sell a product, method or invention

• The ability to purchase a product or service via the internet.

_________________ exists to protect the original expression of ideas (not the ideas themselves), and is free and automatic in Australia

Select all of the things that can be protected by a trademark.

• A name

• A symbol or logo

• A phrase

• A product

Online sales are when a person purchases a product or service via the internet.

• True

• False

A consumer is a person or group who uses a product.

• True

• False