Business Quiz "Advertising"

Which type of distribution does NOT involve a middle man?

• indirect distribution
• channeling
• third party distribution
• direct distribution

Which is NOT an example of mass media?

• television
• radio
• newspapers
• textbooks

Which term refers to people who are exposed to an ad?

• ad campaign
• frequency
• audience
• mass media

What is a series of ad messages that share a single idea?

• media planning
• advertising agency
• mass media
• ad campaign

_________________ includes using television and radio advertising to reach large audiences.

• Print media

• Electronic media

• Broadcast media

Websites, magazines, news, games, tv shows, and advertisements are all types of

• Illustrations
• Social Networks
• Media
• Technology

Who is the target audience?

• a group of people who are most likely to want the product being advertised

• a group of people who are responsible for producing something

• a group of people who are in charge of the company advertising

Which advertising medium combines sound, images, and motion?

• radio

• billboards

• newspapers

• television

Which is NOT a type of online advertising?

• pop-up ads

• webcasting

• banner ads

• virus protection

Which term refers to a channel of communication?

• advertising

• medium

• promotion

• information