Market Research (YR 10)

Which of the following is the BEST definition of market research?

• Process of gathering information about customers wants and needs

• Finding what competitors charge

• Finding out what competitors have on their website

• Reading newspaper reports about the economy

Which of the following is NOT true about primary research?

• Includes questionnaires and interviews

• Is carried for the specific business

• It is cheap to carry out

• It can include closed, option or open questions

Which of the following is NOT true about secondary research?

• It involves qualitative and quantitative data

• It takes a long time to gather and analyse

• It includes looking at competitors online

• It is cheaper than primary research

Which of the following would be considered an option question?

• Do you like cake? YES or NO

• Rate your view of the service out of 10

  (1 is poor - 10 is excellent)

• How did you find your visit here today?

• Are you a UK taxpayer? YES or NO

Which of the following would be benefits of open questions?

• You gather in depth opinions

• Respondents can tell you what they really think

• Summarising key findings can be challenging

• Data analysis would take longer

Which of the following is NOT a method of primary research?

• Interview

• Focus group

• Observation

• Online research

Which of the following is NOT a method of secondary research?

• Online research

• Interviews

• Market reports

• Newspaper articles

Which of the following are benefits of PRIMARY research?

• Results will be specific for your business

• Opinions will be gathered from your customers or potential customers

• Results can be time consuming to analyse

• Can help you understand and better meet the needs of your customers

Which of the following are benefits of SECONDARY research?

• Quick and easy to carry out

• Cheaper than primary research

• May not relate directly to your specific customers

• May be out of date

Which of the following is a drawback gathering feedback from customers online?

• Feedback can be gathered and updated regularly

• Can be cheap and easy to carry out

• Many people like the opportunity to give feedback to businesses

• People tend to express extremes of opinion