
Positioning the Message
Authored by Ryan Blight
Business
9th - 12th Grade
Used 56+ times

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14 questions
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1.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
a word or group of words that are used to identify a company or its products and services.
2.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
he visual, emotional, and cultural image that you associate with a company or its product.
3.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
a word or group of words that are spoken to identify a product or organization.
4.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
a symbol that identifies a company or organization.
5.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
a short, catchy phrase that helps a consumer to remember a product being advertised.
6.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
catchy phrases or slogans set to a cheerful tune.
7.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Copywriting is the process of writing copy (words) for advertisements or other promotional materials for a business.
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