Marketing Workshop 2024, Thailand

Describe yourself (in one to two words).

Ryan loves to eat 😋

Besides Pad Thai, Tom Yum Goong, Green Curry and Mango Sticky Rice, recommend 1 other Thai food or dessert that he should try (in one to two words)?

What would you like to take away from today’s workshop?

What type of goods and services are typically marketed in B2B marketing?

• Consumer goods

• Basic and inexpensive products

• Sophisticated and expensive products

• Luxury products

What tactics do many B2B marketers rely on to establish and maintain connections?

• Billboard advertising

• Trade events and sales representatives

• Cold calling

• Social media advertising

What is the purpose of B2B marketing?

• To promote luxury products

• To build brand awareness among consumers

• To let businesses know you exist and can be trusted

• To increase personal savings

Poll: Is marketing important to B2B businesses?

• Yes!

• No!

How does a company benefit from defining a strategy?

• Clarifying focus

• Limiting opportunities

• Decreasing focus

• Increasing competition

What is the issue with businesses only interested in 'getting some marketing out into the market'?

• Too much planning

• Lack of focus and message

• High profitability

• Overwhelming success

How can a marketing plan help a business save money?

• By increasing spending on ineffective methods

• By ignoring the outcomes of marketing efforts

• By concentrating resources in low-value areas

• By avoiding marketing initiatives that produce undesired results