Market Research Review

Market Research Review

9th - 12th Grade

25 Qs

quiz-placeholder

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Market Research Review

Market Research Review

Assessment

Quiz

Business

9th - 12th Grade

Medium

Created by

Francisco Rangel

Used 28+ times

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25 questions

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1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which of the following is the most significant reason why marketing research is important to business?

It improves financial management

It contributes to business success

It makes competitors take notice of the business

It helps the business to base decisions on opinions

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which of the following is essential to all marketing research:

Accuracy

Frequency

Primary Data

Secondary Data

All of the above

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Is marketing research used just by large businesses?

No, it is used mainly by individuals and small businesses.

No, it is used by businesses and organizations of all sizes.

Yes, individuals and small organizations do not use marketing research.

Yes, large businesses are the exclusive users of marketing research.

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which of the following is an example of secondary data:

The information on a sales invoice

The results of a focus group

The outcome of an experiment

The answers to a survey

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Secondary research is cost-effective for marketers because the data:

Already exists

are cheap to purchase

are specific

are incomplete

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

An example of an internal source of marketing-research data is:

Census figures

Unemployment Stats

Industry Sales

Financial Statements

7.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which of the following is the most popular data-collection method:

Experiment

Observation

Survey

Situation Analysis

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