Market Segmentation

A ________analysis is based on a customers changes in attitudes, lifestyles, and opinions.

• Demographic

• Psychographics

• Geographic

• Behavioral

The change in climate of the city, where a product is being sold will affect the __________region of the marketing plan.

• Geographic
• Demographic
• Psychographic
• Telepathic

___________is based on the way a customer use the product.

• Mass Marketing
• Behavioral
• Target Market
• Demographic

__________are used to identify customers with similar wants and needs.

• Geographic Data
• Customer Survey
• Behavioral Research
• Market Segmentations Methods

A customers interest in playing basketball can help a marketer determine his/her ______.

• Psychographic criteria
• Geographic criteria
• Demographic criteria
• Behavioral criteria

Chad has an interest partying every weekend this can help a marketer determine his ______.

• Psychographic criteria
• Geographic criteria
• Demographic criteria
• Behavioral criteria

Knowing a customers family size can not help determine the demographics of the target market.

• TRUE
• FALSE

Ms. P's loyalty to purchasing only coach handbags will help in determining the_____ aspect of a Market Segmentation analysis.

• Target Market

• Behavioral

• Demographic

• Geographic

Money left over after paying your bills and basic living necessities is called.

• Tax Income

• Census

• Discretionary Income

• Savings account

How is a market segmented by 'age'?

• Products can be aimed specifically at males or females or both
• People have different hobbies and interests, which can be connected to income and location.
• Consumers live in different parts of the country and will have different tastes and needs.  Those living in the city might want a smaller car
• Age groups can be split into categories e.g. 0-10, 11-16 or 18+.  Or even by young and old