Which of the following is a type of intangible business property that is protected by law:

• acreage

• inventory

• trademark

• equipment

Basic torts relating to businesses often involve disputes concerning

• emotional stress

• assaults

• defamation

• contracts

Which of the following is a characteristic of a business-format franchise:

• the name of the business is chosen by the franchise

• products are bought directly from the supplier

• it is the least popular franchise arrangement

• continuous assistance is provided by the franchisor

Limited liability, indefinite length of life, ease of expansion, legal entity, and transfer of ownership are considered advantages of a

• sole proprietorship

• partnership

• trade union

• corporation

Channels of distribution benefit consumers by

• increasing profits for businesses

• lowering the prices of all consumer products

• raising the quality of all consumer products

• making a variety of products available to them

For which of the following markets would producers use a short channel of distribution:

• local consumers

• Generation X

• Baby boomers

• Senior citizens

f a business considers where the consumers are and who they are before selecting a channel of distribution, the business is considering the __________ factor.

• human

• promotion

• market

• sales

What do business employees often need to do before they are able to write proposals?

• research the problem

• analyze personal biases

• contact the customer

• evaluate technical skills

Which of the following is an example of a manager developing a policy that impacts customer relations:

• increasing use of security devices

• extending business hours on weekends

• revising bookkeeping procedurs

• scheduling employees' work hours

What should a successful brand promise be able to do?

• customize the product for each customer

• clarify the company's processes

• communicate an appealing benefit

• convey a high-quality image