
Rapping It Up
Authored by Sherell Lee
Life Skills
9th - 12th Grade
Used 13+ times

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20 questions
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1.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
1. Product/Service management is a marketing function that involves obtaining, developing, maintaining, and improving a product or service mix in response to
a. competitors only.
b. government oversight.
c. market opportunities.
d. CEO wishes.
2.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
2. A new car that provides you the benefit of transporting you to work is known as a(n)
a. service.
b. good.
c. product mix.
d. brand name.
3.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
3. Massages, cooking lessons, and Internet connections are known as
a. services.
b. brand-name products.
c. product lines.
d. private labels.
4.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
4. Services that include delivery, instruction, or maintenance are referred to as __________
services.
a. pure
b. new-product
c. quality
d. product-related
5.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
5. A service that is not attached to any tangible good is known as a __________ service.
a. pure
b. new-product
c. quality
d. product-related
6.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
6. Which of the following statements is true of product/service management:
a. It is only useful for small businesses.
b. It involves discovering new-product opportunities.
c. It is only necessary for large businesses.
d. It involves continuing to sell unsuccessful products.
7.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
7. Product/Service management should be approached from the angle of the
a. product’s technological benefits.
b. customer’s point of view.
c. product itself.
d. competition’s point of view.
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