2019 Sports & Event Marketing Midterm Review B

Which of the following products is a sporting event:

• Yankee Stadium

• Premiere of a Broadway play

• ESPN The Magazine

• Ocean kayaking in Alaska

Which of the following is a non-sport event:

• The Annual Concession Workers’ Convention

• Monday Night Football broadcast

• University of Nebraska Volleyball Camp

• he Little League World Series

Since attendance is usually low after school starts, a water park offers a 25% discount on admissions during the first two weeks of September. This is an example of

• smoothing.

• separability.

• consistency.

• branding.

What type of business strategy is licensing for a licensor?

• No risk

• Low risk

• High risk

• Very high risk

The biggest risk for licensors is loss of control over

• the marketing process.

• trademarked property.

• sales.

• fashion trends.

Why do some businesses pay college and high school sports teams to wear a manufacturer's clothing?

• To influence other students

• To make positive statements

• To give testimonials

• To serve as spokespersons

Athletes are often considered to be particularly effective promoting products related to their

• sport.

• background.

• education.

• lifestyle.

The relationship between a sponsor and a sport/event entity is often described as a

• merger.

• partnership.

• buyout.

• takeover.

What must smaller businesses have to compete with larger businesses for a sponsorship opportunity?

• Publicity

• Brand Awareness

• Budget

• Exclusive rights

Which of the following is an example of ambush marketing:

• Paying a fee to be a sponsor

• Donating goods in exchange for sponsorship privileges

• Donating services in exchange for sponsorship privileges

• Non-sponsoring business broadcasting commercials during an event