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branding test for Marketing

Authored by Sarah Dill

Life Skills

11th - 12th Grade

Used 62+ times

branding test for Marketing
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23 questions

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1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

what is a REGISTERED word, name, symbol, or device used by a manufacturer or merchant to identify and distinguish its goods from those manufactured and sold by others

generic

brand mark

trade name

brand name

trademark

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What does a brand name or mark become when it is legally registered?

trademark

licensed brand

trade name

private brand

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

______________________ requires two companies with complementary products to work together

co-branding

brand licensed

brand extension

trademarking

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

describes a product that does not have a brand name or identifies a company and gets little to no promotion money

brand name

trade name

generic

co- branding

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Of the three types of brands, the type that can be controlled by retailers and that yields highest profits for retailers is the ____________________ brand

generic brand

store brand

co branded

national brand

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Cheetos Chester the Cheetah is an example of

Trade name

Brand name

Trade character

Brand mark

7.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Starbucks is a

Individual brand

National brand

Store chain brand

Generic brand

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