branding test for Marketing

what is a REGISTERED word, name, symbol, or device used by a manufacturer or merchant to identify and distinguish its goods from those manufactured and sold by others

• generic

• brand mark

• trade name

• brand name

• trademark

What does a brand name or mark become when it is legally registered?

• trademark

• licensed brand

• trade name

• private brand

______________________ requires two companies with complementary products to work together

• co-branding

• brand licensed

• brand extension

• trademarking

describes a product that does not have a brand name or identifies a company and gets little to no promotion money

• brand name

• trade name

• generic

• co- branding

Of the three types of brands, the type that can be controlled by retailers and that yields highest profits for retailers is the ____________________ brand

• generic brand

• store brand

• co branded

• national brand

Cheetos Chester the Cheetah is an example of

• Trade name

• Brand name

• Trade character

• Brand mark

Starbucks is a

• Individual brand

• National brand

• Store chain brand

• Generic brand

Starbucks coffee co has an agreement with Barnes and Noble to open coffee shops inside their book stores.what is the term used for this strategy.

• Generic brand

• store brand

• co branded

• national brand

I only buy Coke products do to the brand quality

• Brand Recognition

• Brand Insistence

• Brand Preference

• National branding

A U.S. oil company once used a star to identify its products and itself. What was this star?

• brand name

• trade character

• brand mark

• trade symbol