POBF Unit 7

The marketing function which involves the matching and satisfying of customer wants and needs with available goods or services is

• Selling

• Market research

• Prospecting

• Purchasing

What marketing activity is taking place when a car dealership promotes their newest vehicle on the radio?

• communicating with customers

• finding out about customers

• offering the products customers want

Which of the following is an activity in the product/service management function:

• Creating demand for a product

• Forecasting what will happen in the future

• Informing customers about new products

• Phasing out unprofitable products

Which would probably result if a business reduced its marketing costs?

• increased costs of production

• decreased variety of consumer goods

• increased consumer awareness of goods and services

• decreased need for customer contact with businesses

According to the marketing concept, which option demonstrates customer orientation?

• According to the marketing concept, which option demonstrates customer orientation?

• researching a firm's competitors

• convincing a buyer to buy

• advertising the features of a product

Each year, more than 500,000 people watch the Soccer World Cup sponsored by Adidas. What is being marketed by Adidas?

• places

• goods

• ideas

• services

How does the marketing function of selling benefit society?

• Creates a relationship with customers

• Helps to increase employment

• Determines to whom to sell.

• Affects demand for a good or service

One reason the selling function is so important is because it involves

• setting high prices.

• displaying products.

• contact with customers.

• feedback from vendors.

Which of the following marketing functions enables businesses to have their products in the right place at the right time:

• Risk management

• Promotion

• Selling

• Channel management

Which marketing function can remind customers of items that they want to purchase?

• Promotion

• Product/Service management

• Financing

• Pricing