POBF Unit 7

POBF Unit 7

9th - 12th Grade

57 Qs

quiz-placeholder

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POBF Unit 7

POBF Unit 7

Assessment

Quiz

Business

9th - 12th Grade

Medium

Created by

Valerie Grier

Used 18+ times

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57 questions

Show all answers

1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

The marketing function which involves the matching and satisfying of customer wants and needs with available goods or services is

Selling

Market research

Prospecting

Purchasing

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What marketing activity is taking place when a car dealership promotes their newest vehicle on the radio?

communicating with customers

finding out about customers

offering the products customers want

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which of the following is an activity in the product/service management function:

Creating demand for a product

Forecasting what will happen in the future

Informing customers about new products

Phasing out unprofitable products

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which would probably result if a business reduced its marketing costs?

increased costs of production

decreased variety of consumer goods

increased consumer awareness of goods and services

decreased need for customer contact with businesses

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

According to the marketing concept, which option demonstrates customer orientation?

According to the marketing concept, which option demonstrates customer orientation?

researching a firm's competitors

convincing a buyer to buy

advertising the features of a product

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Each year, more than 500,000 people watch the Soccer World Cup sponsored by Adidas. What is being marketed by Adidas?

places

goods

ideas

services

7.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

How does the marketing function of selling benefit society?

Creates a relationship with customers

Helps to increase employment

Determines to whom to sell.

Affects demand for a good or service

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