Marketing

Define Promotion

• Any from of communication a business or organization uses to inform, persuade, or remind.
• The number of different product lines a manufactures or sells
• The process of creating, growing, and manufacturing

What is the person who buys a product called?

• Retailer
• Consumer
• Purchaser 
• Customer 

What does the owner of a miniature golf business provide her customers with?
a)   b)   c)   

• A service
• A promotion
• A good
• An exchange

Deciding how much to charge for goods and services.

• Marketing
• Goods
• Pricing
• Selling

Deciding on how goods get into customers’ hands.

• Selling
• Distribution
• Pricing
• Product service management

Marketing is everything you do to create awareness of your product.

• True

• False

Logos, trademarks and images are examples of which of the following?

• Branding
• Positioning
• Packaging
• Market penetration

Packaging is an example of which of the following marketing strategies?

• Price
• Product
• Place
• Promotion

Which of the following best describes market segmentation?

• Dividing a large market into a smaller sub-market
• Selling goods for less than their production cost to maximise sales
• Maintaining long-term ties with customers to encourage repeat sales
• Identifying the consumer groups most likely to buy a business's products

The 4 P's of marketing are

• product, price, people and promotion

• product, price, promotion and place

• price, people, programs and promotion

• product, price, promotion and public relations