Sports & Event Marketing Midterm Exam Retake

A celebrity who is paid to use a product and discuss its effectiveness during a lengthy TV commercial is giving a(n)

• personal observation.

• testimonial.

• interview.

• sales presentation.

Which of the following would an event marketer most probably contact when seeking sponsorship for an upcoming auto race:

• Nonprofit organizations

• Related businesses

• Athletic competitors

• Charitable organizations

Which of the following is the first step in a sponsorship presentation:

• Create interest in your organization or event.

• Give event details.

• Create interest in the sponsorship opportunity.

• Explain how the prospective sponsor can get involved.

Your hockey team receives free skates from Nike as part of Nike's payment of its sponsorship fee. This arrangement is known as

• exploitation.

• relationship marketing.

• exclusivity.

• value in kind (VIK).

Bank of America is the only bank affiliated with your sport/event organization. This benefit is called

• value in kind (VIK).

• exclusivity.

• "ownership."

• presenting sponsorship.

Mask Company set up a hospitality tent outside the Olympics arena. Its goal was to encourage patrons to view it as an Olympics sponsor even though it had not paid sponsorship fees. This is an example of ___________marketing.

• target

• ambush

• direct

• Internet

When planning a major concert for a popular band, what factor do marketers take into consideration because it has the potential to generate significant additional profit?

• Advertising possibilities

• Merchandising opportunities

• Selling requirements

• Financing arrangements

A vendor at the venue for the Anaheim Mighty Ducks wants to sell a product that will generate large revenues on opening day. Which of the following products would most likely generate this revenue:

• Jerseys featuring a redesigned logo

• Souvenir programs picturing players

• Autograph books for children

• Champion hockey pucks

Which of the following is a true statement about project planning:

• With a project plan, you can mentally walk through your project from start to finish.

• You should avoid a custom-made project plan.

• Through project planning, you can evaluate what you have accomplished.

• You should minimize the involvement of others in the planning process.

A professional soccer league is considering an expansion team in a certain city. What is the best online secondary source to obtain current demographic information about the location?

• Youth magazines

• Government census

• National news outlet

• Sporting goods association