Marketing

Marketing links producers to

• distributors

• retailers

• marketers

• customers

marketing is described as creating

• exchanges

• needs

• advertisements

• gaps

which of the following activity

• balancing customers needs with wants

• leading a project team

• communicating with customers

• lowering operational expenses

what provides the basis for all marketing goals and actions

• pricing

• planning

• budgeting

• retailing

which of the following influences the process of determining price

• customers' perception of value

• publicity

• purchase location

• sales promotion

which of the following is a method used to communicate with customers

• personal selling

• manufacturing

• customer orientation

• marketing concept

which of the following is an example of communicating with customers

• creating a new product

• sponosoring a charity event

• choosing a store to distribute products

• developing a marketing plan

the purpose of communicating with customers is to

• gather participants for survey

• befriend customers

• determine prices

• attract customers' interest

According to the marketing concept,keeping company goals in mind means

• making product prices low

• containing marketing costs

• putting marketing second to other company goals

• maintaining the firm's purpose

without marketing,producers and customers would be

• in close communication with each other

• highly dependent on advertising agencies

• disconnected from each other

• exposed to many new and improved products