Google Analytics

Which represents the hierarchical structure of a Google Analytics account from top to bottom?

• View > Account > Property
• Property > Account > View
• Account > View > Property
• Account > Property > View

The Analytics tracking code can collect which of the following?

• Language the browser is set to
• Type of browser
• User’s favorite website
• Device and operating system

Which three tags does Google Analytics require for accurate campaign tracking? (A Player)

• Medium, Source, and Content
• Medium, Source, and Campaign
• Campaign, Content, and Term
• Source, Content, and Term

To quickly generate campaign tags, what tool should be used?

• The Measurement Protocol
• The Segment Builder
• The URL Builder
• The Goal Selector

What is the “Bounce Rate” in Google Analytics?

• The number of times unique users returned to your website in a given time period
• The percentage of sessions in which a user exits from your homepage
• The percentage of total site exits
• The percentage of visits when a user landed on your website and exited without any interactions

When will Google Analytics end a session by default?

• After 30 minutes, regardless of user activity on your website
• Once the user opens another browser window
• When a user is inactive on your site for 30 minutes or more or closes a browser window
• At noon every day

Which report helps you understand which kinds of mobile devices were used to visit your website?

• A - Site Content > Landing Page report

• B - All Traffic > Source/Medium report

• C - Mobile > Devices report

• D - Technology > Network report

Auto-tagging is used to collect data from which kinds of traffic?

• A - Search engine traffic other than Google

• B - Website referral trafic

• C - Social media traffic

• D - AdWords Campaign traffic

What type of data does Google Analytics prohibit you from collecting?

• A - Personal identifable information

• B - Purchase amount

• C - Billing city

• D - Product SKU(s)

Which of the below campaigns require you to add manual tags to destination URLs for tracking?

• A - AdWords campaigns

• B - Email campaigns

• C - AdWords and email campaigns

• D - None of the above