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Google Analytics

Authored by Teerakit Chantrakul

Professional Development

Used 111+ times

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15 questions

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1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which represents the hierarchical structure of a Google Analytics account from top to bottom?

View > Account > Property
Property > Account > View
Account > View > Property
Account > Property > View

2.

MULTIPLE SELECT QUESTION

30 sec • 1 pt

The Analytics tracking code can collect which of the following?

Language the browser is set to
Type of browser
User’s favorite website
Device and operating system

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which three tags does Google Analytics require for accurate campaign tracking? (A Player)

Medium, Source, and Content
Medium, Source, and Campaign
Campaign, Content, and Term
Source, Content, and Term

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

To quickly generate campaign tags, what tool should be used?

The Measurement Protocol
The Segment Builder
The URL Builder
The Goal Selector

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is the “Bounce Rate” in Google Analytics?

The number of times unique users returned to your website in a given time period
The percentage of sessions in which a user exits from your homepage
The percentage of total site exits
The percentage of visits when a user landed on your website and exited without any interactions

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

When will Google Analytics end a session by default?

After 30 minutes, regardless of user activity on your website
Once the user opens another browser window
When a user is inactive on your site for 30 minutes or more or closes a browser window
At noon every day

7.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which report helps you understand which kinds of mobile devices were used to visit your website?

A - Site Content > Landing Page report

B - All Traffic > Source/Medium report

C - Mobile > Devices report

D - Technology > Network report

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