Unit 2.00 Review

What type of marketing information might a business obtain by monitoring sales invoices?

• Profit margin

• Customer Profile

What kind of goals should sports or event marketers set if they have the appropriate data?

• open-ended

• realistic

• general

• broad

What information is usually contained in a database about competitors?

• budget structure

• production techniques

• advertising media

• creative strategy

Which internal records might a business use to analyze information regarding customer satisfaction levels?

• expense reports

• debit receipts

• credit reports

• comment cards

What internal records do many businesses monitor in order to obtain useful marketing information?

• sales reports

• trade journals

It is important to define the project precisely so one can accomplish which goal?

• Spend less money

• Create something tangible

• Involve other people

• Achieve objectives

To know what websites and advertisements visitors see, sports and event e-marketers would check which component?

• Text files

• Direct delivery programs

• Clickstream data

• Internet service providers

Why is it important to think ahead about how one will monitor a project?

• To make sure the quality of a project in not compromised

• To pick the right helpers

Primary research includes collecting data for which situation?

• Marketers across the industry to use

• Informational purposes only

• The current research project

• Understanding the economic cycles

What is one way that sports or event marketers use marketing information?

• To develop new products

• To determine credit scores

• To change economic trends