Les techniques de base du merchandising
Authored by jean francois marin
Professional Development
1st Grade
Used 29+ times
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10 questions
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1.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Le Merchandising c'est ...
Inciter les clients à venir dans le magasin
Garantir la qualité des produits vendus
Les techniques de présentation des produits visant à inciter les clients à acheter
Former les salariés à la mise en rayon
2.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Le rayon liquide est implanté en entrée de magasin
VRAI
FAUX
3.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Les familles du rayon liquide sont implantées par ordre alphabétique
VRAI
FAUX
4.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Les têtes de gondole sont destinées aux produits 1er prix
VRAI
FAUX
5.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
La bière est la plus forte famille du rayon liquide
VRAI
FAUX
6.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Salvetat est une marque qui fait partie de la famille des eaux plates
VRAI
FAUX
7.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
LIPTON est une marque qui fait partie de la familles des boissons aux fruits
VRAI
FAUX
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