Marketing final MCQ

In your text, the system that efficiently and effectively makes and moves product to end users is termed

• A. Physical Distribution

• B Logistics network management

• C A goods and services transportation network

• D Cross docking

• E. supply chain

The supply chain involves many decisions related to marketing channels and logistics. Which of the following would be a logistics decision?

• A. Whether to sole-source

• B. Where to locate a plant

• C.What type of operational process to use

• D. Whether to supply from inventory or from production

• E. All of the above

The main supply chain functions focusing on the customer end include which of the following?

• A. Warehousing

• B. Inventory management

• C. Transportation

• D Logistics information management

• E. All of the above

The use of short-term incentives to encourage the purchase or sale of a product or service is called

• A. Direct marketing

• B. Sales promotion

• C. Personal selling

• D. Public relations

• E. Publicity

Which of the five major promotion tools is concerned with building up a positive corporate image and handling unfavourable rumours, stories and events?

• A. Sales promotion

• B. Personal selling

• C. Direct marketing

• D. Public relations

• E. Indirect marketing

Which of the following is responsible for the shift in how companies and customers communicate with each other?

• A. Marketing

• B. Television

• C. Personal selling

• D. Digital Technology

• E. Advertising

More companies are adopting the concept of____, which carefully coordinates the company’s many communication channels to deliver a clear, consistent and compelling message about the organistion and its brands

• A Integrated marketing communications

• B Integrated personal selling

• C integrated competitive methods

• D non-personal communication channels

• E buzz marketing

An email from Amazon.com offers free shipping on your next purchase of more than $35. This is an example of____

• A. Sales promotion

• B. Personal selling

• C. Public relations

• D. An advertising objective

• E. A push strategy

Which promotional tool is most effective in building up buyer’s preferences, convictions and most importantly, action?

• A. Mass-market advertising

• B Segmented advertising

• C. Sales promotion

• D. Public relations

• E. Personal selling

Netflix presents which of the following problems for marketers?

• A. Consumers are watching less television

• B. Consumers have difficulty attending to specific advertising messages due to advertising clutter

• C. Audiences are less interested in media consumption

• D. Consumers have more choices about what to watch or not watch

• E. Television advertising is becoming more expensive