BTEC IT - E3 - Sourcing & collecting data

Data that is collected by a researcher from first-hand sources

• Primary data

• Secondary data

Data that is collected by someone other than the user

• Primary data

• Secondary data

This type of data measures values or counts and are expressed as numbers

• Quantitative data

• Qualitative data

Non-numerical data. Collected through methods of observations, one-to-one interview, conducting focus groups and similar methods.

• Quantitative data

• Qualitative data

Which methods would not be used to gather quantitative data?

• Focus groups

• Interviews

• Questionnaires

• Observations

Which are disadvantages of carrying out interviews?

• Time consuming

• It provides flexibility to the interviewers

• The interviewer can judge the non-verbal behaviour of the respondent

• An interview can cause biases.

What is a focus group?

• A one to one meeting

• The process of closely observing or monitoring someone.

• A questionnaire sent to a specific group of people

• A group of people invited to come together to discuss an issue

Which would be an example of an open-ended question?

• What do you like best about Product A?

• Do you like the colour of Product A?

Which would be the best way to gather quantitative data?

• Interview

• Questionnaire

• Focus group

• Observation

Which method is likely to have the lowest response rate?

• Questionnaires

• Interviews

• Focus groups

• Observations