Visual Merchandising Quiz

Which of the following is the most accurate definition of visual merchandising?

• The direct selling of goods or services
• The way products are displayed in order to encourage sales
• Viewing a product online
• Displaying products and services in a way designed to attract customer's attention

What is a focal point in visual merchandising?

• The items a customer sees as they walk through the door
• A display used in the centre of the store
• A feature in the store window
• An area of discounted products

Entrances to stores should promote customer convenience and assist in store ____________________.

• displays
• customer space
• sales
• security

To create a focal point and keep the customer’s eye moving up and center, a(n)  ____________________ is a good geometric shape for a display.

• square
• triangle
• circle
• star

Cleaning and repairs are essential for display ____________________ so that displays look attractive to customers.

• maintenance
• design
• security
• motion

What part of the store layout includes the aisles?

• storage space
• selling space
• customer space
• display space

A _____________ extends over a store's entrance

• focal point
• props
• marquee
• display

___________ colors create high contrast

• Complementary 
• Adjacent 

An elaborate display of utensils and various pans needed for cooking a Thanksgiving meal would be what type of display?

• related-merchandise display
• line-of-goods display
• variety display
• one-item display

A display case, counter, or bench

• interior display
• storefront
• fixture
• marquee