Propaganda Terms/Definitions

These involve the use of camera angles, color schemes, sounds, and editing techniques to influence people.

• Media techniques

• Bandwagon

• Emotional appeal

• Statistics

If everyone is doing something, you should be doing it, too. Otherwise, you're left out.

• Stereotype

• Bandwagon

• Nostalgia

• Peer Pressure

This type of propaganda is all about feelings. The propagandist does everything he or she can to make the target audience feel a certain way.

• Loaded words

• Name calling

• Emotional appeal

• Euphemism

When a characteristic of a single person is applied to EVERYONE in the group.

• Loaded words

• Media techniques

• Peer pressure

• Stereotype

A friend or someone you are acquainted with tries to convince you do something, based on your relationship with them.

• Bandwagon

• Peer pressure

• Testimonial

• Euphemism

Numbers! Facts! They're convincing! Buy the product! Believe the information!

• Red herring

• Statistics

• Loaded words

• Glittering generality

Information or visuals that are not related, important, or relevant are used to distract you from the original issue.

• Peer pressure

• Loaded words

• Statistics

• Red herring

The past is very appealing. Remember the "good old days"?

• Stereotype

• Peer Pressure

• Nostalgia

• Red herring

The use of specific, powerful, "charged" words are used to create an IMMEDIATE emotional response

• Loaded words

• Red herring

• Emotional appeal

• Glittering generality

The use of vague, positive words that don't really mean anything to convince the audience to approve of a person or idea

• Loaded words

• Glittering generality

• Testimonial

• Euphemism