Advertising Week 2 Vocab Quiz

A marketing communication that employs an openly sponsored, non-personal message to promote or sell a product, service or idea.

• Advertising

• Marketing Information Management

• Product /Service Management

• Distribution

• Selling

Anything that can be bought or sold

• Place

• Price

• Product

• Promotion

• Target Market

Activities involved in getting a product or service to the end users, and is also known as distribution

• Product
• Price
• Promotion
• Place
• Target Market

Amount of money requested or exchanged for a product

• Place

• Promotion

• Product

• Target Market

• Price

Process of communicating with potential customers in an effort to influence their buying behavior

• Price

• Promotion

• Place

• Product

• Target Market

Specific group of customers whose needs a company will focus on satisfying with its products and services

• Price

• Target Market

• Promotion

• Place

• Product

Something that protects products until customers are ready to use them.

• Price

• Place

• Packaging

• Target Market

Individual or group who buys products.

• Customer

• Target Market

• Promotion

• Place

• Product

a company in the same industry or a similar industry which offers a similar product or service to another company

• Customer

• Target Market

• Promotion

• Competitor

• Business

(1)All of the activities involved in developing and exchanging products and services. (2) the entity that sells products

• Customer

• Target Market

• Competitor

• Product

• Business