Consumer Bahavior seminar 3 PERCEPTION

Perception refers to a change in behavior resulting from the interaction between a person and a stimulus.

• True

• False

Comprehension refers to a consumer’s awareness and interpretation of reality.

• True

• False

Consumers learn marketing-related information both intentionally as well as unintentionally.

• True

• False

Perception represents an objective reality.

• True

• False

Exposure represents the first step to learning.

• True

• False

Attention is the purposeful allocation of information-processing capacity toward developing an understanding of some stimulus.

• True

• False

Comprehension is the consumer’s attempt to derive meaning from the information received by them.

• True

• False

The phases of perception overlap with the concepts of exposure, attention, and comprehension.

• True

• False

The term cognitive refers to a mental or thinking process.

• True

• False

Marketers need to know how consumers will react to unknown words when creating the name for a new product or new company.

• True

• False