Marketing Chapter 1 Review

Which of the following is not important to the success of sports marketing?

• Gross Impression

• Timing

• Celebrities

• New Opportunities

The amount of money individuals have left to spend after all expenses/necessities of life have been paid

• Discretionary Income

• Gross Income

• Gross Impression

• Discretionary Impression

Using sports to market products

• Marketing

• Sports Marketing

• Entertainment Marketing

• Promotional Marketing

Describes how a business blends the four marketing elements

• Marketing Promotion

• Promotional Mix

• Marketing Mix

• Promotional Marketing

Which of the following is not always recognized as part of the marketing mix?

• Product

• Place

• Price

• Promotion

• People

What is any form of communication used to persuade people to purchase a product?

• risk

• revenue stream

• promotion

• sponsorship

Any direct and personal communication with customers to assess and satisfy their needs and wants is which of the core standards of marketing?

• Financing

• Selling

• Pricing

• Product/Service Management

Common characteristics of a group, such as age, marital status, gender, and income level is known as

• target market

• gross impression

• marketing mix

• demographics

What is the primary focus of marketing?

• customer needs

• distribution of a product

• promotion of a product

• setting a price for your product that customers can afford

What are the 4 P's of the Marketing Mix?

• Product, Place, Promotion, People

• Product, Place, People, Price

• Place, People, Price, Promotion

• Product, Place, Promotion, Price