Sports/Entertainment Marketing - Promotion

Promotion is:

• process of making customers aware of a product or service

• exchange of a product or service for another item of value

• deceptive practice

• part of product/service managmenet

Which of the following is an example of publicity?

• offering a coupon for free popcorn at the movie theatre

• being featured on the evening news

• buying ad space in a newspaper

• helping a customer find an item in a sporting goods store

The Federal Trade Commission is responsible for:

• overseeing advertising regulations in the U.S.

• operating the American Association of Advertising

• protecting advertisers from fraudulent consumers

• All of the above

Which of the following is an example of a sales promotion?

• limited-time discount

• sponsorship of a sports competition

• email containing a coupon

• both a and c

Which of the following examples would a public relations firm want to downplay?

• a Special Olympian throwing out the first ball at a baseball game

• media coverage about an athlete unjustly accused of taking drugs

• a professional athlete's record salary

• a charity event with proceeds going to a children's hospital

Personal selling provides:

• direct contact between the customer and the salesperson

• delivery of info specifically for the customer

• an opportunity to adjust the offer to fit the customer

• All of the above

The main goal of promotion is to:

• increase sales

• maintain customer loyalty

• educate potential customers

• all of the above

Examples of trade sales promotion include all of the following EXCEPT:

• trade allowance

• trade contest

• coupons

• point-of-purchase displays

Publicity is different from advertising because it is:

• free

• cannot be controlled by the business or event

• can be positive or negative

• all of the above

Personal selling involves:

• only transactions between businesses

• the disbursement of product knowledge

• online sales

• a scripted telephone conversation