MARKETING ENVIRONMENT

MARKETING ENVIRONMENT

University

13 Qs

quiz-placeholder

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MARKETING ENVIRONMENT

MARKETING ENVIRONMENT

Assessment

Quiz

Other

University

Practice Problem

Medium

Created by

K- Re-En

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13 questions

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1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Choose the concept to the following definition:

It consists of the actors and forces outside marketing that affect marketing management's ability to build and maintain successful relationships with target customers.

Microenvironment

Macroenvironment

Marketing Environment

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which of the following is a force that does NOT affect the Microenvironment?

The company

The Suppliers and Intermediaries

Customers

The economic environment

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

The actors close to the company that affect its ability to serve the customers are part of

the Microenvironment

the Macroenvironment

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Larger societal forces such as demographic, economic, natural, political, and others that affect marketing management's decisions are part of

the Microenvironment

the Macroenvironment

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Choose the concept for the following definition:

The internal environment is conformed by departments or areas such as finance, human resources, accounting, purchasing, and the top management, which share the responsibility for understanding customer needs and creating customer value.

The Company

The Suppliers

The Customers

The Competitors

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Firms that provide the resources needed by the company to produce goods or offer services are

the company

the suppliers

the competitors

7.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Firms that help the company to promote, sell, and distribute the products to the final customers or buyers.

the competitors

the Intermediaries

the publics

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