MARKETING ENVIRONMENT

Choose the concept to the following definition:

It consists of the actors and forces outside marketing that affect marketing management's ability to build and maintain successful relationships with target customers.

• Microenvironment

• Macroenvironment

• Marketing Environment

Which of the following is a force that does NOT affect the Microenvironment?

• The company

• The Suppliers and Intermediaries

• Customers

• The economic environment

The actors close to the company that affect its ability to serve the customers are part of

• the Microenvironment

• the Macroenvironment

Larger societal forces such as demographic, economic, natural, political, and others that affect marketing management's decisions are part of

• the Microenvironment

• the Macroenvironment

Choose the concept for the following definition:

The internal environment is conformed by departments or areas such as finance, human resources, accounting, purchasing, and the top management, which share the responsibility for understanding customer needs and creating customer value.

• The Company

• The Suppliers

• The Customers

• The Competitors

Firms that provide the resources needed by the company to produce goods or offer services are

• the company

• the suppliers

• the competitors

Firms that help the company to promote, sell, and distribute the products to the final customers or buyers.

• the competitors

• the Intermediaries

• the publics

Firms that share similar or the same activity as our main activity in the company are

• the intermediaries

• the suppliers

• the competitors

Individuals and households who buy goods or services for personal consumption are

• the customers

• the suppliers

• the intermediaries

Any group that has an interest or impact in the organization's ability to achieve the objectives are

• the suppliers

• the intermediaries

• the competitors

• the publics