MN1178 B&M in GC 7.Strategy RED

MN1178 B&M in GC 7.Strategy RED

University

15 Qs

quiz-placeholder

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MN1178 B&M in GC 7.Strategy RED

MN1178 B&M in GC 7.Strategy RED

Assessment

Quiz

Fun

University

Medium

Created by

Татьяна Палей

Used 6+ times

FREE Resource

15 questions

Show all answers

1.

MULTIPLE CHOICE QUESTION

45 sec • 1 pt

Definition of the strategy (choose the modern one)

The determination of the basic long-term goals and objectives of an enterprise, and the adoption of courses of action and the allocation of resources necessary for carrying out these goals

An integrated and coordinated set of commitments and actions designed to exploit core competencies and gain a competitive advantage

2.

MULTIPLE CHOICE QUESTION

45 sec • 1 pt

If a firm is targeting customers in most or all segments of an industry based on offering the lowest price,

it is following a cost leadership strategy

it is pursuing a differentiation strategy

it is following a focus strategy

3.

MULTIPLE CHOICE QUESTION

45 sec • 1 pt

If it targets customers in most or all segments based on attributes other than price

it is following a cost leadership strategy

it is pursuing a differentiation strategy

it is following a focus strategy

4.

MULTIPLE CHOICE QUESTION

45 sec • 1 pt

a set of activities that a firm operating in a specific industry performs in order to deliver a valuable product for the market

strategy

value chain

business process

5.

MULTIPLE CHOICE QUESTION

45 sec • 1 pt

The value chain concept was first described by

Michael Porter

Frederick Taylor

Ichack Adizes

Igor Ansoff

6.

MULTIPLE CHOICE QUESTION

45 sec • 1 pt

This core competence refers to systematic reductions in production costs over product lifetime

Experience curve effects

Location economies

Economies of scale

7.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Identifies a company's internal strengths and weaknesses, and the external opportunities and threats it faces

SWOT

PESTEL

CAGE

SPACE

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