In the future, news will be delivered __________.

• via Internet and social media

• by radio, television, magazines, and newspapers

• by media that have not yet been invented

• through all of the above

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What is a "niche audience"?

• a specialized audience

• an audience with no shared interests

• a well-educated audience

• all of the above

If journalism publication is the product, the consumer is __________.

• the reader or viewer

• the publisher

• all of these

• the sponsor

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What is the traditional definition of "journalism"?

• publishing in any of the print media

• gathering, reporting, and packaging the news

• reporting only serious events

• using the market model for decision making

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The school publication that best serves as a "matter of record" is ______________.

• the yearbook

• the Trojan Tribune

• a student broadcast

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In journalism, who or what is a gatekeeper?

• a person who owns a mailing list

• a news reporter

• the company that sponsors the news

• a person who decides what news gets published

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A role that is more likely for a high school newspaper than for a corporate newspaper is __________.

• news reporting

• providing entertainment

• interpreting the news

• developing educational skills

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What do we mean by "blaming the messenger"?

• attacking the press for inaccuracies

• not reading or viewing bad news

• holding the press responsible for the bad news it reports

• blaming the press for inflaming public opinion

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A role for a publication that also involves public relations is ____________.

• news reporting

• analyzing reader culture

• being a matter of record

• projecting a community image

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Which of these is NOT part of public journalism?

• advocating one point of view above all others

• interacting directly with the audience

• working together as a skilled journalism team

• trying to help improve civic life

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