Google Analytics & Google Tag Manager Quiz

Which of the following metrics would most strongly suggest a poorly performing landing page?

• % New Visits < 90%

• Bounce Rate > 90%

• Bounce Rate < 90%

• None of these answers

Your business objective is to maximize the number of sign ups through your website. Which of the following metrics would most directly help you to keep track of the performance?

• New Visits

• Bounce Rate

• Goals

• Sessions

• None of these answers

Which of the following is not part of Google Analytics hierarchy structure

• Workspace

• Property

• Account

• View

• None of them

Which report would you use to determine the percent of your site traffic that has already been to your site before?

• Bounce Rate

• Referrals report

• Frequency & Recency report

• Pageviews

• New vs returning report

True or False:

If a user views one page of a website, completes an Event on this page, and then leaves the site, this session will be counted as a bounce in Google Analytics.

• True: A session is considered a “bounce” if the user views one page of the site and then leaves.

• False: Because there was more than one interaction hit in the session (pageview hit and event hit), hence this session is not be considered as a bounce.

Jamie visited etiqa.com.my homepage on Monday at 11.30 pm, and she went on visiting another Personal Claim page. Halfway, she received a call and explained to her friend about the personal claim. She closed the browser at 1am before she turned in. How many sessions and pageviews were there?

• 1 session, 2 pageviews

• 1 session, 1 pageview

• 2 sessions, 2 pageviews

• 2 sessions, 1 pageview

Your company has a website and a mobile app, and you want to track each separately in Google Analytics. How should you structure your account(s)?

• one account, no properties, two views

• one account, one property, one view

• one account, one property, no views

• one account, two properties, two views

You need to immediately find out whether people can view a content page via Google Search Result Page. Which of the following can you this insight?

• Behavior > Landing Pages

• Real-Time

• Acquisition > All Traffics > Channels

• Annotations

Which of the following would be valid segment to consider using to analyze traffic pattern in your data?

• Demographic data

• Traffic by marketing channel

• Traffic by device category

• Traffic by geography

• All of these answers are correct

Which of the following is FALSE about GTM components?

• A variable is a re-usable logic or value that can be passed as data in the Tag.

• Tag is a configurable item that fires when a user-defined set of rules based on variables and user-input values is met.

• Page view is one of the Trigger types.

• Custom HTML is an example of Tag types.