SEM Unit 3: Marketing Plan Review

The marketing plan is not an important tool for businesses within the sports and entertainment industry.

• True

• False

The majority of marketing strategies are founded on the basis of the mission statement content

• True

• False

A mission statement does not need to be shared with employees for it to have a successful impact on an organization.

• True

• False

SWOT analysis and situation analysis refer to the same component of the marketing plan.

• True

• False

A complete marketing plan does not typically incorporate financial information

• True

• False

An organization’s competitors are identified in the Marketing-Information Management section of the marketing plan.

• True

• False

When reviewing an organization’s situation analysis, threats could be internal, such as falling productivity, or external, such as lower priced products offered by competitors.

• True

• False

A mission statement will identify key organizational objectives.

• True

• False

A SWOT analysis refers to a company’s strengths, weaknesses, organization and threats.

• True

• False

Marketing plans are important because they communicate the goals, objectives, and strategies of a company to its competitors.

• True

• False