Shark Tank

When a customer is a repeat buyer of a product, service, or brand.

• advertising

• buyer persona

• brand

• customer loyalty

Other companies provide the exact same services as your establishment or firm.

• demographics

• direct competition

• margin

• buyer persona

This is the type of person that all of your data and research says will buy your product or service (whom your product or service is targeted toward).

• advertising

• buyer persona

• brand

• customer loyalty

Looking at the age, gender, income, family life, social class, etc. of people that might buy your product or service (can be done through surveys).

• demographics

• direct competition

• margin

• buyer persona

The profit gained from a product or service after all expenses for selling that particular product or service are covered.

• demographics

• direct competition

• margin

• buyer persona

A type of communication that attempts to promote or sell a product, service or idea.

• advertising

• buyer persona

• brand

• customer loyalty

Anything that brings attention to your product or service and separates it from other similar products or services.

• advertising

• buyer persona

• brand

• customer loyalty

Looking at a potential market to sell your product. This will allow your business to do better and make more profit. You might use focus groups, surveys, or interviews to get the information you need.

• advertising

• buyer persona

• market research

• customer loyalty