Ch 16 Identifying a Target Market

Ch 16 Identifying a Target Market

10th - 12th Grade

8 Qs

quiz-placeholder

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Ch 16 Identifying a Target Market

Ch 16 Identifying a Target Market

Assessment

Quiz

Life Skills

10th - 12th Grade

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Created by

Chanda Eager

Used 23+ times

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8 questions

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1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which of the following is not an example of data that would be included in B2C customer profile?

geographic location of customer

type of industry

age of customer

gender of customer

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Companies that sell to other companies are

B2B

B2C

C2C

none of the above

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Facts about consumers that relate to their beliefs, lifestyle, and personal preferences are called

psychographics

demographics

geographics

all of the above

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

When you sign up for Facebook and fill in your profile, you are giving Facebook

psychographics

data it can sell to advertisers

geographics

all of the above

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

To sell your product to a mass market means

to target as many consumers as possible with your marketing efforts

to amass as many consumers as possible

to use a small marketing budget

to choose the right target markets

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

A customer profile is

detailed description of a single customer

a collection of psychographic data

a detailed description of your target market

a collection of demographic data

7.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

A company that sells is products primarily to other companies is called

business-to-business (B2B) company

business-to-company (B2C) business

company-to-company (C2C) business

company-to-consumer (C2C) corporation

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