Ch 16 Identifying a Target Market

Which of the following is not an example of data that would be included in B2C customer profile?

• geographic location of customer

• type of industry

• age of customer

• gender of customer

Companies that sell to other companies are

• B2B

• B2C

• C2C

• none of the above

Facts about consumers that relate to their beliefs, lifestyle, and personal preferences are called

• psychographics

• demographics

• geographics

• all of the above

When you sign up for Facebook and fill in your profile, you are giving Facebook

• psychographics

• data it can sell to advertisers

• geographics

• all of the above

To sell your product to a mass market means

• to target as many consumers as possible with your marketing efforts

• to amass as many consumers as possible

• to use a small marketing budget

• to choose the right target markets

A customer profile is

• detailed description of a single customer

• a collection of psychographic data

• a detailed description of your target market

• a collection of demographic data

A company that sells is products primarily to other companies is called

• business-to-business (B2B) company

• business-to-company (B2C) business

• company-to-company (C2C) business

• company-to-consumer (C2C) corporation

Loving country music is an example of a

• customer profile

• psychographic

• buying pattern

• demographic