Marketing planning

Marketing planning

11th - 12th Grade

15 Qs

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Marketing planning

Marketing planning

Assessment

Quiz

Business

11th - 12th Grade

Practice Problem

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Created by

Morten Wincent

Used 164+ times

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15 questions

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1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Media Image

Distinguishing a product or a firm from competitors in the market place

Perception

Diversification

Differentiation

Subsitution

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

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The moral aspects of marketing strategies

Ethical marketing

Social marketing

Segment marketing

Niche marketing

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

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The process of dividing the customers into distinct groups with similar traits

Packaging

Segmentation

Branding

Focus

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

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The goals that the marketing department wishes to achieve

Marketing targeting

Marketing positioning

Marketing objectives

Marketing strategies

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

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The combination of various parameters needed to succesfully market a product

Marketing mix

Product mix

Portfolio mix

Marketing process

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

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Refers to undifferentiated marketing

Nice marketing

Cost leadership marketing

Mass marketing

Above-the-line marketing

7.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Media Image

Targets specific segments in the market place

Niche marketing

Differentiation

Below-the-line marketing

Channel marketing

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