This is any form of paid, non-personal communication that uses mass media to deliver the marketer’s message to an audience.

• Broadcasting

• Directing

• Advertising

• Targeting

The American Dairy Council’s “Got Milk” advertising campaign has created a favorable impression of milk and generated goodwill toward their product. This is an example of:

• Promotional Advertising

• Mass Advertising

• Communication Advertising

• Institutional Advertising

This type of advertising is designed to increase sales. It introduces new products and businesses, encourages an interest in products, and explains products and service features.

• Promotional Advertising

• Mass Advertising

• Communication Advertising

• Institutional Advertising

This term refers to the advertising format, such as broadcast, print, online, outdoor, or specialty.

• Industry

• Media

• Retailing

• Communications

More money is spent on this advertising medium than in any other category. It can be targeted and allows for instant feedback.

• Broadcast Advertising

• Outdoor Advertising

• Print Advertising

• Online Advertising

Which of the following advertising media has a targeted audience, a longer life span, a high pass along rate, and is more likely to be remembered?

• Radio

• Outdoor

• Magazines

• Direct Mail

This media includes television and radio, meaning that a signal is transmitted:

• Print

• Broadcast

• Outdoor

• Direct Mail

This media includes magazines and newspapers:

• Print

• Broadcast

• Outdoor

• Direct Mail

This advertising media includes billboards, messages on buildings, or benches.

• Print

• Broadcast

• Outdoor

• Direct Mail

What is the name of the number one, most circulated magazines, in the United States

• USA Today

• The Wall Street Journal

• The New York Times

• The Washington Post