Unit 3 Topic 1 Competitive Markets

When 'describing the environment', you should link the business to the...

• Internal environment

• External operating environment

• External macro environment

• All of the above

Which of the following is NOT a mode of entry

• Licensing

• Intrapreneurship

• Strategic Alliances

• Importing and exporting

A mature business must focus on the _____________ and ______________ phases of the employment cycle

• development and maintenance

• acquisition and development

• maintenance and separation

• acquisition and separation

Horizontal growth focuses on ____________ expansion

• target market

• geographical

• customer

• market

Vertical growth focuses on _________________

• target markets

• new customers

• existing customers

• emerging markets

A company that buys another company as its mode of entry is referred to as a _____________________

• overseas distributor

• licensing

• strategic alliance

• sales subsidiary

An example of a HR strategy a company can use when attempting to maintain staff is _____________

• going public

• diversity

• providing dividends

• customer discounts

Customers and competitors are examples of the _______________________ environment

• STEEPLE

• internal

• external macro

• external operating

An international business

• has operations worldwide and does not identify any home country

• has headquarters in its country of origin but has expanded with subsidiaries or production facilities in several countries

• is based in one country but imports, of exports to other countries

• operates within one country

A global business

• has operations worldwide and does not identify any home country

• has headquarters in its country of origin but has expanded with subsidiaries or production facilities in several countries

• is based in one country but imports, or exports, to other countries

• operates in one country