VSM CA Revision I - Unit 1 to 4

What is an important tool used by visual merchandisers?

• Advertising.

• Branding.

• Marketing.

• Personal Selling.

Which stage in the consumer buying process involves evaluating the experience to determine whether it is satisfactory or not?

• Need recognition.

• Information search.

• Post-purchase evaluation.

• Evaluation of alternatives.

The purpose of props is to

• create the setting for the display.

• refurbish the merchandise on display.

• fill up the empty space in the window display.

• show the creativity of the visual merchandiser.

Which one of the following is NOT a method of acquiring props?

• Purchase from Display House.

• Loan of items from other company.

• Found objects from an illegal source.

• Loan of items from other departments.

Sally is displaying various types of shoes on the shoe rack for customers to try on. This form of display is called

• open assortment display.

• theme assortment display.

• closed assortment display.

• parallel assortment display.

Which one of the following in NOT a function of a planogram?

• It acts as a guide to the store.

• It prevents shoplifting in the store.

• It communicates the display layout to the distributor.

• It gives the most saleable item the best ability to sell.

POP merchandising is used to

• enhance window display.

• improve customer service.

• change the image of the retail store.

• Identify and advertise products and services.

Which one of the following is NOT an interactive video kiosk?

• ATM

• Petrol Kiosk

• SAM Station

• AXS self service kiosk

Which season should a visual merchandiser use light-coloured merchandise?

• Fall

• Spring

• Summer

• Winter

When arranging store displays, products should be displayed in proportion to

• Price turnover.

• Profit margin.

• Stock category.

• Stock turnover.