Service Marketing

Which of the 5 senses is most important when developing a servicescape?

• Sight

• Smell

• Taste

The physical appearance of the staff or quality of the furniture in the lobby are all examples of __________________________________in a service environment.

• intangible clues

• tangible clues

• customer clues

_____________ are defined as deeds, efforts, or performances.

• goods

• products

• services

Other customers and servicescape are a parts of the __________________.

• product lifecycle

• servuction model

• target market

Instagram Ads are example of which communication tool?

• advertising

• publicity

• sponsorships

Salad Bar or Drink Stations are an examples of _______________________________. That allows businesses to increase supply.

• Customer participation

• Customer appreciation

• Customer awareness

Gym 365 offers free services to their members including tanning bed, saunas, showers, etc. During busy times some gym members will take advantage of these ____________________________.

• Customer Participation Activities

• Freebies

• Complimentary Services

Taste appeals basic mean giving ______________________. So customers can decided if they like your service or not before buying.

• Discounts

• Free Samples

• Rebates

Recommendations from personal sources help us decide on what services to purchase. Which marketing strategies to stimulates word-of-mouth?

• Coupons

• Referrals

• Free samples

Services that lack physical properties that consumer can sense prior to the purchase decision are considered _____________________.

• intangible dominant

• tangible dominant

• customer dominant