Hootsuite academy Quiz

When drafting the bio section of a social profile, keep in mind that only the first ____________ will appear to customers in search engine results, so be sure to convey the most important information first.

• 120 characters

• 140 characters

• 200 characters

• 140 words

• 60 words

Private Twitter Lists are a great way to _________.

• Use relevant industry Twitter accounts to influence your SEO

• Engage with industry influencers

• Keep up with competitors’ content without publicly following them

• Maintain list of relevant keywords

On your Facebook Page, which feature would you use you want to provide your followers with the ability to Shop Now, Sign Up, or Contact Us.

• third party app integration

• Call-To-Action button

• like gating

• Featured Like columns

• Instant conversation

Instagram allows you to include clickable links in the following area(s)

• Website Field

• Website Field and Bio Field

• Custom Location Field and Website Field

• Website Field, Captions, Comments, and Username Field

Instagram doesn’t offer many options for formatting your bio within the app, but there is a workaround for adding line breaks to your bio description to make it easier to read. Which of the following best describes this workaround?

• To start a new line in your bio, hit the spacebar 5 times quickly

• Hold down the shift key when you’re drafting your bio

• Draft your bio using the notes app on your device, then paste your formatted copy into the bio field

• Insert a period in the it’s own line between two blocks of text

• Insert a forward slash and backslash in between the blocks of text requiring a line break.

When optimizing your YouTube page, use_______________________ for grouping together relevant videos so viewers progress naturally from video to video, thus generating more views through their session.

• cascades

• Playlists

• libraries

• Recommended content

Social media objectives should: (Choose only ONE best answer.)

• Be independent of competing marketing and organizational goals.

• Adhere to the S.M.A.R.T. framework (Specific, Measurable, Achievable, Resourced, Time-bound).

• Adhere to the CCAF framework: context, challenge, activity, feedback.

• Flow from, and directly support, social media tactics.

• Be finalized early, so marketing goals can be designed around them.

When pitching your budget to decision makers, focus on conveying two things; first, demonstrate ROI from the current year, and second:

• Showcase your top performing content from the previous fiscal year.

• Emphasize how much more efficient your team is with resources than the company as a whole.

• Showcase the value of the initiatives, campaigns, and goals you have in mind for the coming year.

• Emphasize how much your team deserves, given how hard they work.

• Highlight shortcomings caused by lack of budget in the previous year.

Social media tactics tend to fall into 3 categories:(Choose only ONE best answer.)

• earned, influenced, purchased

• earned, borrowed, acquired

• aimed, taught, bought

• paid, owned, earned

_______________ have become increasingly important because of the decline of organic views AND because of the overall increase in the volume of content being published on social channels.(Choose only ONE best answer.)

• Owned strategies

• Paid tactics

• Earned goals

• Influencer strategies

• Enterprise tactics