Promotions Quiz

Direct mail, digital media, and logos are examples of _____

• Public relations

• Out-of-home marketing

• Communication channels

• Sales promotions

Promotion is one of the 4Ps of marketing

• True

• False

Advertising, in order to be considered advertising, must involve a sales promotion

• True

• False

messaging for which a company has control and distributes on its channels of communication is

• Direct media

• Paid media

• Earned media

• Owned media

Customer appreciation is an example of sales promotion

• True

• False

According to Colling Media, "_____ allows your message to be delivered to a targeted and captive audience at a cost that is much lower than most advertising mediums."

• VNR

• out-of-Home

• email

• radio

_____ can mean the specific or collective content distributed by channels

• media

• infographics

• promotion

• positioning

An example of this type of promotional messaging is an announcement on a local radio station about the opening of a new store location

• customer appreciation

• informational

• out-of-home

• influencer endorsement

Promotion is rooted in connecting to your target audience--knowing where to find them and what messaging will resonate with their situations.

• True

• False

OOH marketing refers to newspapers, magazines, flyers, and brochures.

• True

• False