Basic Concept Business Intelligence

Business intelligence (BI) is a broad category of application programs which includes

• Decision support
• Data mining
• OLAP
• All of the mentioned

Which of the following areas are affected by BI ?

• Revenue
• CRM
• Sales
• All of the mentioned

Point out the wrong statement :

• Data is factual information for analysis
• BI is a category of database software that provides an interface to help users quickly and interactively scrutinize the results in a variety of dimensions of the data
• Customer relationship management (CRM) entails all aspects of interaction that a company has with its customer
• None of the mentioned

Point out the correct statement

• OLAP is an umbrella term that refers to an assortment of software applications for analyzing an organization’s raw data for intelligent decision making
• Business intelligence equips enterprises to gain business advantage from data
• BI makes an organization agile thereby giving it a lower edge in today’s evolving market condition
• None of the mentioned

I can catalyze a business’s success in terms of :

• Distinguish the products and services that drive revenues
• Rank customers and locations based on profitability
• Ranks customers and locations based on probability
• All of the mentioned

This is a broad category of applications and technologies for gathering, storing, analyzing, and providing access to data to help enterprise users make better business decisions.

• data mart

• business information warehouse

• business intelligence

• data mining

Usage of data by public and private organizations that is improper and does not respect the individuals’ right to privacy should not be tolerated.

• True

• False

Using extraction and transformation tools known as extract, transform, load (ETL), the data originating from the different sources are stored in databases intended to support business intelligence analyses. These databases are usually referred to as data warehouses and data marts

• data warehouses

• data marts

• external data

• operational data

The activity of providing support to knowledge workers through the integration of decision-making processes and enabling information technologies is usually referred to as knowledge management.

• True

• False

The main purpose of business intelligence systems is to provide knowledge workers with tools and methodologies that allow them to make effective and timely decisions.

• True

• False