Persuasive Technique Definitions

using emotional appeals to persuade and audience by appealing to their emotions

• pathos

• logos

• ethos

• slogan

Tags

CCSS.RI.11-12.5

CCSS.RI.9-10.5

using ethical appeals to convince and audience of the author's appeal of credibility and character

• logos

• pathos

• ethos

• slogan

Tags

CCSS.RI.11-12.5

CCSS.RI.9-10.5

using appeals to logic and convincing an audience using logic or reason

• ethos

• slogan

• pathos

• logos

Tags

CCSS.RI.11-12.5

CCSS.RI.9-10.5

a catchy phrase or series of words used to help consumers remember a company, brand, or product

• ethos

• slogan

• pathos

• logos

Tags

CCSS.RI.11-12.5

CCSS.RI.9-10.5

ancient Greek philosopher who made significant and lasting contributions to the Art of Rhetoric

• Socrates

• Plato

• Aristotle

• Zeus

Tags

CCSS.L.6.6

CCSS.L.7.6

CCSS.L.8.6

CCSS.W.7.2D

CCSS.W.8.2D

Taps into people's compassion for others

• appeal to pity

• free or bargain

• appeal to fear

• testimonial

Tags

CCSS.RI.6.8

CCSS.RI.7.5

CCSS.RI.7.8

CCSS.RI.8.5

CCSS.RI.8.8

Everyone is doing this, so you should too. Taps into people's desire to belong

• loaded language

• name calling

• appeal to fear

• bandwagon

Tags

CCSS.RL.11-12.6

offers something for less or nothing

• transfer

• appeal to vanity

• free or bargain

• snob appeal

Tags

CCSS.RI.6.5

CCSS.RI.7.5

CCSS.RI.7.8

CCSS.RI.8.5

CCSS.RI.8.8

makes people feel as if their safety, security, or health is in danger

• appeal to pity

• appeal to fear

• name calling

• ethical appeal

Tags

CCSS.RI.7.5

CCSS.RI.7.8

CCSS.RI.8.5

CCSS.RI.8.8

CCSS.RI.9-10.5

uses words with strongly positive or negative connotations to stir people's emotions

• appeal to fear

• free or bargain

• appeal to vanity

• loaded language

Tags

CCSS.RI.6.8

CCSS.RI.7.5

CCSS.RI.7.8

CCSS.RI.8.5

CCSS.RI.8.8