Elaboration Likelihood Model

When was ELM developed?

• 1700s

• 1800s

• 1980s

• 1920s

What are the two different processes that make up ELM?

• Internal and External

• Central and Peripheral

• Central and Physical

• Physical and Emotional

What does ELM try to explain?

• How to start a company

• How to get a job

• How attitudes become shaped, formed, and changed

• How to make people like you

Central Route Processing is...

• Detail-oriented

• Money-oriented

• Source-oriented

• Food-oriented

Central Route can only occur when the receiver is...

• Distracted and uninterested

• Motivated and able

• Tired and hungry

• Happy and nice

True or False: If the receiver is not affected by the message, they will probably ignore it.

• True

• False

True or False: If the receiver is uninterested or unable to understand, they will lack the ability to do central processing.

• True

• False

Who developed the ELM

• Lewis and Clark

• Petty and Cacioppo

• Bonnie and Clyde

• Freud and Pavlov

Peripheral Route Processing is...

• Money-Oriented

• Source-oriented

• Detail-oriented

• Business-oriented

True or False: In peripheral route, the receiver may decide to agree with a message based on the attractiveness of the source.

• True

• False