Unit 3 Pricing, Promotion, and Distribution Quiz Review

Which pricing objective focuses on generating the highest possible profits?

• Increase market share

• Maximize profits

• Match the competition

• All of the above

In terms of the marketing mix, distribution is represented by which "P?"

• People

• Product

• Price

• Place

Which of these statements about customer perception of price is NOT TRUE?

• Sometimes buyers will tolerate a wide range of prices based on the situation

• The actual price may be a bigger factor to some segments

• Customers may perceive the quality of an item based on its price

• The breakeven price may be important to customer acceptance of a price

What is the term that refers to the functions used to move products through the channel to the consumer?

• Physical distribution

• Channel of distribution

• Promotion

• Breakeven analysis

One airline institutes a new charge for luggage, and the other airlines each begin to charge for this same item. In this scenario, what is the main factor affecting the price of the product?

• Cost for running the business

• Competitor's price

• Cost of making the product

• Demand for the product

Which of these statements about publicity is NOT TRUE?

• Marketers control how the information is presented.

• Publicity is one part of public relations.

• The information tends to be viewed as more credible

• Publicity is free since the information appears in the news media

What is the term for the path that the product follows from the producer to the customer?

• Public relations

• Channel of distribution

• Market share

• Physical distribution

Which pricing method sets the price of the product on what the customer is willing to pay?

• Market-share pricing

• Demand-oriented pricing

• Cost-oriented pricing

• Competition-oriented pricing

Which promotional method involves paying money to influence people through broadcast, digital, or print media?

• Advertising

• Sales promotions

• Personal selling

• Public relations

Which of these activities is NOT included in physical distribution?

• Warehousing

• Managing inventory

• Selling

• Transportation

• Order processing