Marketing Principles Midterm Review

Marketing Principles Midterm Review

9th - 12th Grade

27 Qs

quiz-placeholder

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Marketing Principles Midterm Review

Marketing Principles Midterm Review

Assessment

Quiz

Life Skills

9th - 12th Grade

Practice Problem

Medium

Created by

Jessica McCuan

Used 139+ times

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27 questions

Show all answers

1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

The marketing mix is..

The combination of the four basic marketing strategies

The best way to run a business

Target Market

Market Segmentation

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What are the four basic p's of the marketing mix?

Price, Position, Place, Promotion

Population, Price, Product, Promotion

Price, Product, Place, Promotion

People, Production, Place, Promotion

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Using factors such as age, gender, and race is using what type of market segmentation?

Geographics

Demographics

Psychographics

Behavorial

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

If you market your product in America and in Europe this is what type of market segmentation

Demographic

Behavioral

Psychographic

Geographic

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

You are marketing a new piece of fitness equipment and decide to send out flyers to member of a local gym. This is an example of what type of market segmentation?

Behavioral

Psychographic

Geographic

Demographic

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

You decide to use your target market's attitudes and personalities as a form of market segmentation. This is an example of...

Psychographics

Geographic

Demographic

Behavioral

7.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

You live in a country where jobs are assigned and the government has total control of the economy. This is ....

Socialism

Communism

Capitalism

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