Fashion Marketing Final Exam Review

The process of buying fashion merchandise from vendors and selling them to consumers

• Fashion Trends

• Product Life Cycle

• Fashion Retailing

Buying a fashion item in order to be accepted by friends is an example of which type of consumer motive?

• Rational

• Emotional

• psychographic

• demographic

Buying shoes that provide comfort and support for walking would be an example of which type of consumer motive?

• rational

• emotional

• demographic

• psychographic

fashion buyers are responsible for

• Predicting fashion trends

• selecting resources of merchandies

• processing orders and monitoring deliveries

• All of the above

Fashion trade fairs and designer collections are ways to

• monitor customer satisfaction

• monitor orders

• create your sales report

• analyze information and predict fashion trends

What is the most common way fashion trends are reported?

• fashion magazines

• The merchandise plan

• reviewing inventory information

• Trend boards with information such as color, fabric and patterns

A merchandise plan is made every

• month

• spring

• six months

• year

Why is a merchandise plan important?

• It communicates the trends for the season to the consumer

• It helps retailers plan buying, stocking and selling decisions

• It helps retailers negotiate better prices

• all of the above

This distribution channel intermediary buys merchandise in bulk and sells to re-sellers rather than individuals.

• Brokers/Agents

• Retailers

• Wholesalers

• Direct Channel Members

Brokers and Agents bring producers and buyers together in exchange for

• Inventory management services

• a fee

• ordering merchandise in bulk

• efficient transportation