Quiz 1- Marketing research

Quiz 1- Marketing research

1st - 10th Grade

20 Qs

quiz-placeholder

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Quiz 1- Marketing research

Quiz 1- Marketing research

Assessment

Quiz

Social Studies

1st - 10th Grade

Hard

Created by

Suhaini Mat Daud

Used 56+ times

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20 questions

Show all answers

1.

MULTIPLE CHOICE QUESTION

2 mins • 1 pt

___________ is data originated by the researcher for the specific purpose of addressing the research problem

Primary data

Secondary data

Experimental data

Virtual data

2.

MULTIPLE CHOICE QUESTION

2 mins • 1 pt

Which of the following is NOT a disadvantages of secondary data?

The objectives, nature and methods used to collect the secondary may not be appropriate to the present situation.

Secondary data may be lacking of accuracy

Secondary data collection may be expensive and time consuming

Secondary data may not be completely current or dependable

3.

MULTIPLE CHOICE QUESTION

2 mins • 1 pt

__________ is research conducted to gain ideas and insight into the problem confronting the management or the researcher

exploratory research

conclusive research

descriptive research

causal research

4.

MULTIPLE CHOICE QUESTION

2 mins • 1 pt

Which of the following is a characteristic of descriptive research design?

Flexible

mark by the prior formulation of specific hypothesis

versatile

often the front end of the total research

5.

MULTIPLE CHOICE QUESTION

2 mins • 1 pt

The manipulation of one or more independent variables is a characteristics of which of the following types of research designs?

exploratory research

descriptive research

causal research

objective research

6.

MULTIPLE CHOICE QUESTION

2 mins • 1 pt

____________ is an interview conducted by a trained moderator among a small group of respondents in an unstructured and natural manner

An experiment

a focus group

A quantitative survey

A depth interview

7.

MULTIPLE CHOICE QUESTION

2 mins • 1 pt

Which of the following is NOT recognized as a classification for the various method of collecting survey data?

telephone interview

mail interview

observational interview

electronic interview

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