SWOT

We have a competition standard swimming pool; although it has no wave machines or additional equipment as do competing local facilities.

• Strength

• Weakness

• Opportunity

• Threat

It is located next to one of the largest shopping centers in Britain.

• Strength

• Weakness

• Opportunity

• Threat

Due to an increase in disposable income (purchasing power) over the last six years, local residents have more money to spend on leisure activities.

• Strength

• Weakness

• Opportunity

• Threat

It is one of the oldest centers in the area and needs some redesign.

• Strength

• Weakness

• Opportunity

• Threat

The Center is located within a two-minute walk of the main bus station, and is a fifteen-minute ride away from the local railway station.

• Strength

• Weakness

• Opportunity

• Threat

Mr Jonas a culinary chef has been a chef for 3 years, and he has a dream to open his own restaurant. He has found the perfect space for his restaurant and has enough capital to start his business. However, Mr Jonas has no entrepreneurial skills and doesn’t know the first thing about starting a business even though he is a cook. Mr Jonas would like to open a steak house restaurant but the location he chose for his business already has 3 steak house restaurants. Mr Jonas has passion, he has Capital and he is a hard worker.    

 Identify threats that Mr Jonas might face during the process of starting his business?  (ANA)

• he has no entrepreneurial skills and this may influence his business negatively.

• He has to many competitors and it might put a strain on Mr Jonas potential customer base.

• He is a hard worker and he has passion this may blur his vision in seeing the potential threats to his dream.

• Mr Jonas has sufficient Capital and with money he can make his business appealing to potential customers.

Identify 5 steps in how to write up a good swot analysis?(ANA)

• Draw conclusions, Determine the objectives, create a grid, label each box, add strengths and weaknesses.

• Add strengths and weaknesses, identify opportunities and threats, determine the objectives, sort by importance, draw conclusions.

• Determine the objectives, create a grid, label each box, add strengths and weaknesses, draw conclusions.

What would be a potential threat to a business?(EVA)

• Changes in technology and markets e.g. The internet.

• Ability to prioritize

• Flexibility

• Intrusions in the market

Determine a potential weakness that Mr Jonas has?(APP)

• Self-critical/sensitive

• Attention to detail

• Interpersonal skills

• Property losses and liabilities

Mr. Jonas has conducted a SWOT analysis for his restaurant. What should his next step be? (CRE)

• Making sure that weaknesses are offset by the strengths and threats are turned into opportunities.

• Making sure that weaknesses are offset by opportunities and threats are turned into strengths.

• Making sure that strengths are offset by weaknesses and opportunities and turned into threats.

• Making sure that opportunities are offset by threats and strengths are turned into weaknesses.